During my time at UltraSuperNew Tokyo, I had the opportunity to contribute to SKYN's annual Valentine's Day Campaign for the Japanese market. SKYN is an Australian-born lifestyle brand distributing condoms and other sex products world-wide. They are well-known for their thin non-latex condoms.
The campaign featured a PR-movie telling the story of two AI-entities falling in love with each other on their first date. In a world shifting more and more towards technology, this movie highlights that there is one thing that AI-platforms cannot experience: physical touch.
Find further details in the Press Release.
The campaign featured a PR-movie telling the story of two AI-entities falling in love with each other on their first date. In a world shifting more and more towards technology, this movie highlights that there is one thing that AI-platforms cannot experience: physical touch.
Find further details in the Press Release.
Project Scope
Generative Visuals
Generative Visuals
2023
My part in this project was the generative AI-voice-visualization. In the movie, the two digital protagonists are represented with colorful visual elements on two separate computer screens. Animated in TouchDesigner corresponding to the audio output, these elements act as the AI's mouthpieces.
The following section shows various approaches I explored. To get closer to the final version, I explored rather rectangular and robotic visuals to convey a digital feel as well as organic forms and motion to convey a more human-like expression. Blending these two opposites in the process and creating organic motion with digital interference was an attempt that was particularly fun for me. In the end, the team opted for the most organic and dynamic versions I created as they proved to be the most visually impactful, once seen in the context of the movie.
The following section shows various approaches I explored. To get closer to the final version, I explored rather rectangular and robotic visuals to convey a digital feel as well as organic forms and motion to convey a more human-like expression. Blending these two opposites in the process and creating organic motion with digital interference was an attempt that was particularly fun for me. In the end, the team opted for the most organic and dynamic versions I created as they proved to be the most visually impactful, once seen in the context of the movie.
Various approaches ranging from robotic to organic and in between
Blend of rectangular and organic form with subtle 'static' interference and glitches
Same version when idle (not speaking), subtle movement to suggest active listening
Full-screen version with more striking visual 'static' interference
Approach ultimately chosen for the campaign
Behind the scenes of the PR-movie on shooting day
